Having a sound digital strategy is essential to the core business of any organization today. This is especially crucial for any business operating in a competitive market like Dubai. Irrespective of industry, digital marketing plays a crucial role in the success of developing new customers, and nurturing existing ones.
Today we look at 14 interesting digital marketing stats from 2018 that will shape the marketing efforts of businesses based in Dubai in 2019.
Search Engine Optimization (SEO) remains the most important factor in the success of modern business. Not only is it essential for digital branding but a low cost method for a web-agency to get your business up there with multinational brands.
NetMarketShare stats (January 2019 data available) provide us a clearer picture of how important SEO has become for business development and success. In January 2019, almost 79% of web searches were conducted on Google, while the search engine maintained a 74% average trend from Jan 2018 to Jan 2019.
HubSpot claim in their 2018 State of Inbound report that almost 61% of marketers consider improving SEO & Organic traffic as their primary goal for the coming year. Another interesting stat from HubSpot establishes that organic SEO is 5.66 times more effective than paid ads on search engines.
Local SEO has also radically changed the way web design, development, and digital marketing strategies are being formulated. Not only were 30% of mobile searches tied to a location, but 72% of consumers who did a local search visited a physical store within miles of their location.
For instance, when searching for the “best Italian restaurant in Dubai” 72 out of 100 consumers visited an Italian restaurant within 5 miles of their home.
Content is King
Digital marketers will agree without argument that, content is king!
The use of unique, creative content
Design Driven Marketing
In their 2018 Digital Trends report Adobe establish that elevating customer experience will be the defining factor for the success of marketing campaigns. We will get to customer experience optimization later on, but let’s have a look at another crucial aspect, design driven marketing.
Adobe’s 2018 digital trends report established with real time surveys that design driven companies outperform their counterparts. 73% of respondents in the survey claimed they were investing in creative web design and marketing strategies to differentiate their products.
A web agency or UX expert can significantly assist companies develop creative product & web design ideas to improve the customer experience. Design-led digital marketing requires that the customer is at the heart of every process. Marketers must understand how customers interact with the business, what their pain points are, and what channels they approach the business on.