Doing everything online has become the most common trend these days and that includes shopping as well. Since the online shopping trend is being amplified day by day, the time couldn’t be any better to own an e-commerce business online.
Its 2020 and if you are doing an online business, selling PJs, cosmetics or even stationary for that matter, you need to hop on to the e-commerce train and make a name for yourself in the business industry.
The main benefits of an e-commerce website are that it allows you to connect with more customers, build your brand, and sell more products. But all of these things will only happen if you have got the right e-commerce website design.
There are hundreds of agencies who provide you with assistance regarding e-commerce website design in Dubai. You can take advantage of their services and get your website’s performance on the track.
But in case, you do not want to spend money on hiring services, you can always go ahead and do the entire thing on your own because you can do it. We have compiled a list of 8 common and usable tips that will help you improve your e-commerce website design phenomenally.
Make branding the first priority
When it comes to online shopping, would you trust any faceless website that is just there to steal your credit card’s information? Of course not!
Shopping online only takes place when customers have faith in a brand and they trust the website with all their login credentials. If you want to drive sales from your e-commerce website, you need to build trust among your customers.
This is where the branding plays an important role. It is like the DNA of your business, it’s true identity. Your branding strategy will define who you really are and how you are different from your competitors. Pay as much attention as you can on this aspect and make it strong, so that people know who they are buying from.
Keep it simple
One of the biggest reasons why an e-commerce website performs well on the internet is because they have made sure the website is free of any kind of complexities.
The simpler your e-commerce website is, the more visitors it is like to grasp. The more elements you add such as colors, banners, ads and pop-ups, the more user are likely to close the website as soon as it opens up.
Keep it simple and keep it concise. Make it convenient for the customers to use. This will help your website’s traffic rate grow effectively.
Design the website like a visitor
Want your e-commerce website’s design to connect with your customers, then think like a customer.
Think about the experience you had when you visited another e-commerce website because you wanted to shop online. Observe all the things that made you love the website along with the reasons that made you don’t like it at all.
Now, once you start designing your website, be the audience that is going to visit it. Design the website according to a customer’s approach and how you feel when you visit another e-commerce website.
Use colors to your benefit
Did you know that color is an extremely power tool. It can make or break your website so you need to use it to your advantage.
Do not make the entire website red just because you love that color yourself. Try and understand the psychology behind color. Make people attracted towards your website through the color pallet. Make it vibrant but not extremely sharp. For an instance, if you want people to buy from your website, make the “shop” button stand out from the rest of the website. Make it sharp and bold, something that will immediately attracts the eye.
Use high-quality images
In the world of web designing, high-quality images increase the conversion rate. For example, one recent case study showed that incorporating more relevant images into a website design increased conversions by over 40%.
Will you buy a product if you have not seen how it really looks? No!
Incorporate high-quality images of your products and take these pictures from as many angles as possible. Provide a bigger look to your product so that your customers know exactly what you are buying.
Your website needs to look professional
The entire reason behind launching an e-commerce website is because you want people to purchase something from you. And as a result of that, you may ask them to turn in sensitive information such as login credentials and credit card information.
Most of the customers are not going to do that is your website doesn’t omit professional vibes. When we say professional, we mean that your website should not have any typing mistakes or grammatical errors. Your font, color palette, and footer design should be consistent from page to page.
There shouldn’t be any broken links and your website should never crash. These things make the website look more professional and appealing to the customers.
Make your content readable
Font is another aspect that you must consider when designing your e-commerce website. your content should be scannable easily and the customers should not have to focus if they want to make out of what you have uploaded on the website.
Most of the users are not going to read extensive content on your website. they will only pay attention to a few important notes, that are worth their time and they will just move on. So make sure the content you do add on your website is scannable and doesn’t ask for too much attention.
Provide your customers with social proof
One of the most important things that will build your customers trust is social proof and customer feedback.
Provide customers with all the feedback you get for your products and link your website to your social media handles. According to a research, 80% of the online customers buy a product if they read its reviews. So use this to your advantage and convert your leads into sales effectively.
These were a few tips that you need to keep in mind when designing your e-commerce website. we hope this article was able to help you out. If you have any queries in this regard, don’t hesitate to provide us with your feedback.
