The real estate market in Dubai is gradually recovering after a decline in prices during COVID-19. As things are getting back to normal, the buying and selling of property have resumed.
So if you own a real estate company in Dubai, it’s time to get back to the days when you were constantly on the hunt for new clients. They could be those selling their property or the ones looking to buy one at the best price.
In this digital era, the only way to stand out is to boost your online visibility. Both search engines and social media can be game-changers for you. Besides building credibility, they turn out to be a lot cheaper than traditional marketing channels.
Now the question is, how can real estate businesses capitalize on the power of digital marketing? That’s what we are going to discuss in this post. So without further ado, let’s get started!
Why Digital Marketing for Real Estate?
Digital marketing isn’t the future but the present. Not sure if it’s for you or not? Let’s walk you through some unbeatable reasons to take this seriously.
1.Cover the Whole Dubai from Your Office
Digital advertising agency in dubai for real estate has many benefits. The first is you can sit in the entire region without having to open offices at multiple locations. You get the chance to promote your services and expand your clientele all over Dubai.
Your social media and website would be enough to attract buyers, sellers, and tenants from all across Dubai. You can display your ads to anyone on Facebook, Google, and even on Instagram now. In other words, you are not limited to a certain area of Dubai or UAE.
You get the opportunity to interact with sellers and buyers from posh areas where you can make a hefty commission by renting a house or selling an apartment.
2.Be More Visible
No matter how much you spend on traditional marketing, it will never be as effective as real estate digital marketing. The thing is, there are over 3 billion social media users all over the world. Google processes approximately 63,000 search queries every second.
Where else can you get such a massive playground to gain leads, pitch your prospects, and ultimately expand your business? On average, adults spend 7.5 hours every day using the internet.
From day-to-day queries to buying or renting a house or apartment, the internet makes their life easy. So investing in digital marketing means boosting your online visibility. And the more visible you are the more chances you have of acquiring new projects and clients in the real estate sector.
Have you ever observed that the brands that are more visible are considered credible and trustworthy? This is natural: The more you come across the same ad the stronger the memory gets and people eventually start trusting the advertiser.
Digital marketing helps you build credibility. Say you have a website, now on that website you can put your portfolio, include testimonials, post the latest projects (if you are building a new society or apartments), and much more.
Since real estate investments are a sensitive market, and it takes time to build people’s trust, digital marketing is the way forward. You can also add your office’s location so people can visit and interact with you.
4.Beat the Competition
If you are just starting out, you are bound to be anxious about competing with so many big names in the real estate sector? Naturally, the real estate market is saturated everywhere. People rarely deviate from established names because of the trust factor (as discussed above).
Fortunately, if you invest in SEO company dubai, you can stay ahead of your competitors in terms of digital visibility. Say someone types “ real estate company” in Dubai on Google. If your website comes at the top, you will get higher traffic and leads than the rest.
Digital Marketing Strategies For Your Real Estate Business
Not sure how to go about it? Let’s walk you through some of the prerequisites!
1.Build a User-Friendly Website
You can’t dominate the real estate market in Dubai without a website – not just a website but a responsive one optimized for speed and User Experience. Create a separate section for your portfolio and add testimonials.
Your website should be well-optimized for PC, mobile, laptops, and all sorts of small and big screens. More than 50% of internet users won’t recommend a business with a poorly designed website on mobile.
The same goes for the website’s loading speed – if a website takes longer than 5 seconds to load, you will lose 90% of the traffic. So connecting with a web development agency experienced in creating real estate websites is a must.
2.Create a Solid Social Media Presence
With more than 3 billion users actively using Facebook, Instagram, Twitter, LinkedIn, and TikTok, not investing in social media means missing out on a golden opportunity to attract new clients.
According to Hubspot, 54% of social browsers use social media to research products. And this is a hot audience, they search for a product or service with commercial intent.
Create polls, throw special discount offers, interact with your audience, have first-hand knowledge of the problems they face in real estate, and provide them with feasible solutions.
3.Invest in SEO
We have talked about the potential business you can acquire if your website appears at the top of Google for high-volume keywords. But keep in mind it comes at a cost.
You have to spend 6-8 months to get ranked on your target keywords – that too when you create premium content, get backlinks, and work on the usability of your website.
So hire an agency to take care of this aspect while you are working on the bottom line.
4.Run Paid Ad Campaigns According to Your Budget
This might sound like an expensive option, especially if you are just starting out, but it’s worth going for. According to stats, businesses make an average of $2 in revenue for every $1 they spend on Google Ads.
Check out your competitors if they are spending on Google Ads or paid Facebook ads. If yes, then you too can give it a shot. The key is to prepare research-based ad campaigns so you know who you are competing against and how you can get ahead of them.
5.Create a Google Business Profile
Do you have a physical office? If yes, then do create a Google Business Profile. Fill in the details including the working hours and your exact location. This will build credibility and encourage people to visit your office to discuss their requirements in person.