Digital Marketing

Digital Marketing Glossary

January 10, 2019


Whether you are a beginner who is exploring the digital marketing field or you’ve found yourself to be someone who is somehow associated with a digital agency or a blogger in Dubai or a website owner getting grasp of the SEO in Dubai, it is important to know all digital marketing glossary as it will help you to understand both the technical terms and the jargon’s of the field.

  1. Content

When any website, application or social media gives you, the user, some specific information on the website itself, the commonly used term for that information is, content. Look at this picture below, where Atlantis Dubai website, is giving you information about its packages, this right here can be classified as content. Content plays a very powerful role in the digital world, especially for SEO in Dubai.

Content of blog

  1. Search queries/long-tail keywords

These are words which are inquisitive queries or special words in nature and when people search for something in a search engine, they use these short phrases comprised of 3-4 words to find a better and more accurate result. For example: Seo Services in Dubai here, is a keyword, usually, such keywords are used for SEO to optimize websites.

  1. User Engagement

User engagement means a complete assessment of a website’s visitors who open up specific pages to respond to certain products, service pages, blogs and articles of a website. If a digital agency in Dubai is trying to sell a product online, it will first analyze the user engagement to see how the product is performing in the market.

  1. SERPs

SERPs is an abbreviation of Search Engine Result Pages. When a digital agency based in Dubai works for SEO for a particular brand or website, its aim is to bring the website in SERP so that more traffic through search engines can be driven to the website.

  1. Conversion Rates

It signifies the percentage of visitors who take some actions which help businesses to achieve their goals. Usually the purpose is to make visitors purchase or convert them into offline business lead. It is a ratio of how many people visited your site to how many people actually made a purchase.

  1. Click Through Rates

It is known as CTR. It is a ratio of users who actually click on a certain link for viewing a page or an ad in comparison to the total percentage of people who only viewed the link. Many websites use this feature to better know the attraction of a certain product or etc.

  1. Inbound links

Inbound links are the ones which appear on some other websites or domains, to provide a better view rate by helping people to land on your website.

  1. Adword

It is a Google owned program which advertisers use for placing their ads on the Google Search Engine Result Pages, Google ad network sites and YouTube. For Pay Per Click advertising, Google Adword is the primary platform.

  1. Alt Text

It is an attribute which is added to HTML code for various images so that contents of the images can be provided to the visitors who are unable to view the image. It is recommended to have descriptive text so that when an image is not visible due to poor internet connection, people can understand what the unloaded image is about. This not only helps with the SEO of a website but the website itself as well, as people with poor connection might not see the picture but would know what the image was representing thus knowing that the website has safety measures for all outcomes.

  1. Image optimization

Image optimization means to ensure that the images used on a website is of a high quality and it has only been compressed to an extent that it loads quickly for better user experience.

  1. UX

UX means user experience. When a visitor visits a website, the amount of ease in browsing through the website and the experience he has while navigating a website, is known as user experience.

  1. Adsense

It is a Google platform which allows websites to earn money by putting Google Network Ads on their websites. When visitors click on an ad, the websites get certain amount of money.

  1. SEO

It stands for Search Engine Optimization. It is the process to improve ranking of a website and its performance in search engines by employing various methodologies. It helps in getting more traffic to a website.

  1. Traffic

Traffic means the visitors who visit your website or blog.

  1. Site Navigation

It’s a term used for, when a user moves from one page to another page of the website within the same domain.

  1. HTTP Requests

HTTP stands for Hyper-text Transfer Protocol. It allows information to be passed and shared between your website and the browser.

  1. Broken links

Broken links are the ones which do not work properly when a user clicks on them. A link can be dead or broken for certain reasons.

  • If the website is not working properly
  • If there is an improper URL
  • The specific URL has been removed by a website
  • If website does not exist any more
  • If a page does not exist any more
  • If a user has a firewall in place
  1. Meta Descriptions

It is usually a snippet view of the article or blog on your website. It is usually 160 characters long, carries some keywords and gives an overall view of what the article is about. When people search queries in search engine, Google shows Meta descriptions in search results which help user to decide which web page can answer their query well.

  1. Organic

It is a source of traffic which reaches to a website by clicking on non-paid search engine results. An organic traffic helps determine success of an SEO campaign. Organic traffic grows as a website ranks better for keywords.

  1. Penalty

It is an infraction which is issued by Google through Search Console. It can lead towards a website removal from search engine results if guidelines by Google are not met.

  1. Ranking

It is a general term which tells where a website appears in search engine results. Rankings of different website continuously increase or decrease depending on the queries in search engines.

  1. SMM

SMM stands for social media marketing. It uses social media platforms for promoting certain brands, services and products. SMM campaigns help in generating content which social media users share with their social networks, resultantly increasing the reputation of a website, brand or service.

  1. Blog

A blog is a web page or a website which is continuously updated with informative content about the product that is being represented by a certain client or website.

  1. Campaign

A series of targeted advertising messages that market a product.

  1. Code

Languages which are used for building, decorating a website, software or etc.


Dubai website owners, bloggers and digital agencies who are working for SEO in Dubai for their clients must know all these terms to get invincible grasp on the digital marketing subject so they could put what they’re representing on the very top of it’s field and on Google .

Article Name
Whether you are a beginner who is exploring the digital marketing field or you’ve found yourself to be someone who is somehow associated with a digital agency.
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Digital Express
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