Founded in 2004 by Mark Zuckerberg, with fellow Harvard College students and roommates, Facebook is currently the world’s largest social media platform. As of today, the platform has roughly 2.89 billion monthly active users worldwide.
Every small piece of news about the company becomes a headline. On October 28, 2021, Facebook changed its corporate name to “Meta”. The objective behind this move is to rebrand the company as a fast-evolving creator of a new digital world known as the “metaverse.”
What is Metaverse?
The concept of metaverse was first depicted in the science-fiction novel Snow Crash by Neal Stephenson. A metaverse is a digital universe that can be accessed through virtual reality.
Metaverse is portrayed as a fully immersive online realm very much like the real world but it’s computer-generated. You will be able to go back and forth between the real and virtual world through VR headsets or via a custom room in which people interact with lifelike holograms.
Metaverse & Facebook’s Vision
Facebook’s CEO Mark Zuckerberg gave a 75-minute online presentation to share his future plans about Facebook, now Meta.
Zuckerberg urged users to adjust their thinking about the company, as he plans to focus on the next wave of computing.
Facebook will no longer be just a social media platform but a virtual world where users will socialize at virtual get-togethers, go to a virtual concert, take a trip online, and even try on or buy digital clothing.
The company will spend about $10 billion over the next 12 months to develop technologies required for building the metaverse.
So, What’s in it for Digital Marketing Agencies?
Mark Zuckerberg’s vision behind metaverse suggests a massive change in the Facebook advertising landscape. In the future, Facebook marketing will not just revolve around designing and scheduling posts, but rendering an enchanting experience to the followers by utilizing the available state-of-the-art VR technologies.
And for that, even advertising firms will hire AI and VR experts to create customized shopping experiences for the users, from virtual shops to virtual events, and who knows what else.
So, if you are a Facebook advertising agency, are you ready for this change?