People belonging to different countries have different cultural and social preferences.Digital Marketing Companies in Dubai, In order to work with a new country or outsource your work to someone outside your country, makes it important to have a know-how about their work style and preferences. The top digital practices adapted by the Advertising agencies in Dubai, are as follows:
Search Engine Optimization (SEO) is a common practice that is used to increase the ranking of your website on popular search engines such as Google, Yahoo etcetera. It also helps in increasing the traffic on your website. In UAE, the SEO cost is quite affordable and the success rate is prominently high. This can be favorable especially for the new companies.
About 93% of users in UAE use Google.ae as their primary source for searching, making it the most reliable search engine to engage with for a high ranking.
The choice of keywords for a high ranking can be a tricky task. You must be very careful while choosing them.
A few more ways that are vastly executed in UAE, used to add exposure to your content are pop-ups, banners, pay-per clicks, classified ads and search engine ads etc.
It is an extremely cost effective and widely accepted internet marketing tool in UAE. Companies prefer to compile the database of online users in UAE and use their email IDs for marketing purposes for a nominal rate. The acquisition of email addresses is easily possible and the good thing is that these email IDs are already sorted with respect to age, gender and profession. This classification helps you in building your customer base depending on the requirement of your business. According to surveys in Dubai, the ideal time to reach out to masses is after 9 pm. Your workforce must be active in order to get the responses from maximum number of people.
Social Media Marketing:
The power of social media is undeniably strong in today’s market. Buyers in UAE rely greatly on the feedback others have left on social forums about your product or service. You need to create accounts on different forums such as Facebook, Twitter, Instagram, Pinterest, Snap chat etc. Your presence on these social networks will allow you to grab attention of more people and increase your database. Another benefit can be for the potential customers, who will be able to evaluate the responses of the followers about what you offer. According to a survey, 83% B2B companies use social media to increase awareness about their brand and eventually increase sales, while 69% use them to increase the traffic on their websites.
After an appealing design, attractive colors and various options, there comes another much important thing called Content. The content that addresses the masses, is comprehensible and holds significance with respect to the business and product, is the kind you need on your website. Your Content can focus on the following types of posts to become noticeable.
- How To: Your post could be informative, that tells the reader about how to use the product and avail its features in the best, also many possible ways (if more than one).
- List Post: Making a list of things such as tips, methods, types etc. makes it very convenient for the reader to understand and maintain focus.
- News Jack: Time is the key here. You need to be absolutely in line with the latest highlights and trends around that time, that you can share with the readers.
Bloggers are greatly encouraged in this region. Buyers in UAE tend to like informative blogs about the products before they make the call for themselves.