SEO

How To Turn A 404 Error Into An Opportunity

December 9, 2018

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A 404 error code is something that all internet users must have experienced in their lives. A few typical reasons why a 404 error occurs is when the website content has been removed or moved to a new URL. There could also be more reasons for a 404 error to appear, such as;

  • The URL was written incorrectly, linked incorrectly or typed incorrectly into the browser
  • Either the server is not running or there is a broken internet connection
  • The domain that is requested cannot be converted to an IP
  • The domain name provided does not exist

The digital agency suggests some ways of fixing a 404 error page and here are the solutions;

  • Reloading the page
  • Checking the URL
  • Going back through the directory levels
  • Using the website’s search function
  • Using a search engine
  • Deleting the browser cache and cookies
  • Contacting the website

404 errors or dead links can often affect the reputation of a website. If it happens too frequently, it might put off the user and they may choose to either quit using or not return for a very long time.

Creative digital agency is working with a solution with many dimensions, as to how to cater to the visitor experiencing a 404 error code on your website. This solution is to avail the error in the following ways:

Simplicity:

Some people tend to deal with petty issues in the most dramatic ways. But those who deal with simplicity remain at peace.

When users come across a 404 error, most probably their reaction is negative and they tend to get ticked off right away. One way to retain them is to convey your message by a simple message depicting an apology.

Grab their Attention

Ensuring the visitor or the user does not leave the page or close the website, you must give him options that can steal his attention and he is bound to stay on the page/website for long. It could be a quiz, a game etc. that could make the visitor stay on the page and enjoy himself and stay connected, rather than being annoyed and leave.

Sell Other Products

Another useful strategy is to sell other products that your website has to offer on the 404 error page. If the user did not find what they were looking for, then they can always have more options to look at and maybe choose from. Along with a simple apology, offer your clients/visitors with more services/products that are related to the content missing or even otherwise.

Add some Humor

By being creative and making it interesting for the viewers, you could also add jokes or memes that could entertain the reader and take away the anger or annoyance he may be experiencing. A smart way is to add services right with the joke so that the viewer gets something instead of nothing at all.

Animation

One more interesting way of making sure that your client does not deviate you could convey the message by using animations. By adding some music and also simultaneously adding and selling products, you can retain the visitor’s attention.

Creativity

It is ideal to offer different services through a graphic illustration that speaks for the company and explains what the gist of the business is all about.  Other than pictures, a video could also be added to reveal the details of different services that the company is offering.

Digital Marketing Companies in Dubai are being creative and making use of the 404 error code in numerous productive ways. The above discussed solutions for bringing back clients and retaining them is how you can turn a 404 error into an opportunity rather than a threat. If you can relate to how disappointed a visitor would feel to see a 404 error, you will be able to better understand how you can be creative and make up for it.

Summary
HOW TO TURN A 404 ERROR INTO AN OPPORTUNITY
Article Name
HOW TO TURN A 404 ERROR INTO AN OPPORTUNITY
Description
A 404 error code is something that all internet users must have experienced in their lives. A few typical reasons why a 404 error occurs is when the website content has been removed or moved to a new URL.
Author
Publisher Name
Digital Express
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