Marketing is about adding value to the journey of transforming an idea into the final product. This is done through the 4 Ps of Marketing, namely product, price, place and promotional strategy.
Digital Marketing is the marketing done using the digital technological mediums such as internet, mobile phones, display advertising etc. This has revolutionized the marketing procedures to a great extent. Businesses and individuals are greatly focusing on using the digital mediums due to the excess of gadgets being used by the masses. We still have a prominent amount of people who read newspapers and magazines and learn about new products advertised in them, but people from all age groups are now inclined towards digital media.
Digital Marketing methods that are now vastly being used by the digital marketing companies in Dubai are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, e-books, display advertising, social media optimization, social media marketing, optical disks and games. SMS and MMS are also very successfully used by the masses.
Types of Digital Marketing
With content marketing, you can create awareness about your product or service for your target audience in a profound manner. The details you use and the way you present them is the beauty of content marketing with which you can make things simpler and understandable depending on the type of target audience that you have. The more composed your information is, the better results it will provide in terms of profitability. The purpose of content marketing is to build an image in the potential customers’ minds about your product and service and give them the grounds to trust you with your promise to satisfy their needs.
Social Media Marketing
Social Media Marketing involves social media platforms and websites which are used to advertise and promote your business. Any kind of promotional activity such as chat options on social forums, sharing information on various platforms, polling options etc. are used as social media marketing tools. Their aim is to build a relationship with the target audience and also maintain it. There may be a long list of forums that you can use for promoting your business but each forum has its own specifications and monitoring procedures and you need to abide the rules carefully. You also need to observe and identify how well each forum can work for you, because not every social platform can be beneficial in your case, for what you offer.
Search Engine Optimization (SEO)
This is to get you traffic for your website with good quality and more quantity. That certainly does not mean that anyone will be directed to your website, in fact the search engine will have the traffic filtered for you before it is directed to you.
The job of an SEO is to search for the keyword or phrases that you enter in the search bar and then look all over the internet for the relevant answers for you. When we talk about SEO, there are certain strategies involved in how SEO functions and that include some right and some wrong approaches. You need to be careful when you choose the SEO methods, as the risk and durability depends on which approach you choose for your website.
Search Engine Marketing (SEM)
Search Engine Marketing is the paid aspect of Search Engine Optimization in which the marketer pays the search engine an amount of money for showing the message related to his business on the pages that contain the specific keywords or phrases. SEM is also a type of Pay-Per-Click Advertising.
In this method of social media marketing, you get hold of more customers by placing your ads on different websites, forums and platforms and for that you pay the host website for every click that is made on your advertised link placed on their website. Your ads are also suggested to the target audience by keeping a track of websites they use and then these ads are shown in their feed.
This is a commission based marketing method. What you do is pick a product or a range of products manufactured by another party and sell them on your website. With each sale that you make, you keep a certain percentage out of it and that tends to be your commission and profit. This process is termed as Affiliate Marketing. The seller does not pay you for selling the product on its behalf, but instead you keep a margin for yourself in each sale that you host.
This is about sending regular emails to the customers for updates and the potential customers for informing about the current and new additions in your business. The email addresses that you collect from your customer database is a strong asset for you. You can sort it and be sure of who you are targeting. E-mail marketing allows you to have a personalized relationship with your customers and keep them informed about all the latest news such as festive deals, new arrivals, discounts and offers etc.
This is also an easy way of advertising your product or service. You need to pick a slot where your target audience listens to radio the most and then you play a short, well composed and precise message about your product or service.
This is a very common practice and has been for the longest time in the history of television. The T.V. commercials are a successful way of promoting your product or service to the masses. The way radio has its slots sorted with respect to age, gender etc. the television also has its prime time and slots sorted and keeping them in consideration, you need to run your ads accordingly.
Mobile Phone Advertising
Mobile phone can cover a range of platforms since it gives you an access to many of them. Forums like Facebook, Instagram and Google etc. are all open for social media marketing and can be accessed via mobile phones. SMS Marketing is an important source for promoting products which can be accessed via mobile phones.