Introduction to Retail Readiness Checklist (SEO-Version)
To sell your product on an eCommerce Store, it is better to cover the product’s retail readiness to save up for the consumer’s cluster of questions afterwards.
Having a retail-ready product is similar to having a book understood by consumers of all ages and every perspective. Making your product stand out from the crowd and a sure-to-be-made sale.
Retail-Ready Product: A Branched Term of eCommerce
Q: What is termed by a retail-ready product?
A: A product is retail-ready when the consumer is provided with all the detail and information to ultimately get to know the product they’ve chosen to buy. A product is considered retail ready as per Amazon if it possesses at least a 3.5 star rating and a minimum of 15 customer reviews.
In short, it is the complete detail of a product that covers all of the product’s elements and most/all of the queries to be made by the consumers.
How is Retail Readiness Beneficial?
On the Online Market, the consumer cannot touch nor feel the product up-close, so there lies the million-dollar question:
How do customers choose the product that they want to buy?
Retail-Readiness ensures that the consumer is satisfied by the product’s quality and performance as the process of making the product retail-ready covers all the principal grounds on which doubt or untrustworthy sentiments may or may not erupt.
Ensuring the client who has found the product they’ve been hunting, specifically, your product is the main goal at hand.
Retail Readiness is quite beneficial as it makes your item /product stand out more and makes it more noticeable and more certified-looking for a consumer or customer. You are making sure to land a deal, a bargain or even a legit lead for a soon-to-be returning customer.
Consider the scenario that you have a product ad that is captivating and delightful. But after the consumer buys the product and doesn’t get what they were shown or like the phrase goes didn’t get the real deal, they note down your store or brand in their not-to-buy-from list & they’ll never buy from you ever again. Not even if you’re legit selling a state-of-the-art product.
A catchy, attractive product title is sure to get you some visitations from the everyday shopper, but it isn’t enough.
To crank it up a notch, we have the power of SEO that has the potential to drive more traffic to your e-commerce site. Infact, according to NewsCred 57% of B2B marketers alone state SEO has the biggest impact on generating leads.
What is SEO?
Search Engine Optimization is a technique that websites, products, and much more stuff on the internet use to rank in the distinct section. Think of it as your extendable ladder. The more adept you are in utilising SEO, the higher your product or webpage can rank.
- Step 1: Research the Perfect Keyword.
The perfect keyword can be described as the keyword that settles in with your content and doesn’t seem misplaced or out of place for that matter.
- Step 2: Use it wisely and evenly.
Don’t overuse the keyword you’ve chosen for your product. Make sure to use it in the product’s title and use it in the description as though the keyword’s overall density in the content is no more than 2%.
And now you have an SEO Optimized Product Content on the double.
Descriptive Content & Pointers
Writing the content of the product can be a lot more tricky. But here are some pointers on how to make it as appealing as possible.
● Describe the Product you’re selling. Tell the viewer what it is. Explain how the product operates, the plus sides, and how useful it is in daily life.
● Explain a hands-on user experience of the product. Show them and somehow convince them that this product is indeed beneficial for all of its users.
● The most suitable length for content in this section is no more than 350-400 words at best.
There is no harm in using a little bit of extra content as long as it promotes the viewer’s urge to press the buy now button.
Think of it as a way to increase the Influencing factor of the product. Use rich media like images to enhance understanding of the design of the product from all angles.
The use of additional images makes it easier for the viewers to understand what the product will look like. Another perk of using other photos because it helps the consumer know more about the product’s symmetry and look. In conclusion, covering up for the loss of having to feel and somehow covers a bit of the touch sense.
Don’t forget to rant a story or two to make it sound more convincing.