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Digital Marketing / Marketing

Definitive Benefits of Social Media Marketing for Real Estate

December 8, 2019

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Businesses of all shapes and sizes reach out globally using various social media platforms but for real estate industry, the benefits can’t be overstated. In 2018, a study conducted by the National Association of Realtors revealed that social networking is essential to draw clients and close successful deals. Here’s a breakdown of the report’s key findings:

  • More or less 69% realtors use social media actively for the property industry in different ways
  • Around 50% real estate businesses agree that social media leads to high-quality conversions than any other source
  • Nearly 95% of the millennials (with 90% baby boomers) search for home using social media and online referrals

In-short, social media is surely a treasure-trove for real estate businesses but, that depends on your social strategy is concrete and in accordance to the different platforms. Whether you’re beginning a new or simply looking to win more leads, we’ve got you covered in every way.

Property Marketing Tools

All those employed in property business are already busy but, social media marketing platforms that actually makes sense require time, dedication and focus. The report also concluded that the most preferred social networks for realtors are Facebook (9%), LinkedIn (59%) and Instagram (39%) whereas the statistics keep on fluctuating from time to time and economic shifts that impact the real estate industry. Let’s have a look at each in detail:

  • Facebook

Facebook takes the lead when marketing for real estate. This is because user demographics reflects the target audience for almost any given property business, age and income. On the contrary, business features incorporated into Facebook ads marketing perfectly fits the real estate business. Take for instance publishing of property unit listings, updates, booking appointments, communication with customers and so on.

  • LinkedIn

A typical B2B network, LinkedIn Ads Marketing may not be a necessary fit when looking for real estate clients but a fantastic social platform to connect with realtors and showcase your industry experience. It’s a digital resume’ for solo property businesses and a means to link with corporate pages where both parties can share opportunities.

  • Instagram

Instagram is surely the best for real estate industry in the present age. Being a platform where content go hand in hand with stunning photography, it’s surely appealing to the audience of almost every age. For boutique or luxury real estate businesses, Instagram is now a preferred social channel second to none. Adding to it is Instagram Stories that’s a quick and customised approach to your daily property updates.

Best Fit Social Media Channel For you

In the context of real estate marketing, having a diversified and not a 100% marketing content calendar is a winning strategy. Instead of fuelling the competition with the sales pitches, here’re some other creative ways to grow and engage followers:

  • Imagery

The best part of social media for real estate is visual means of communication where high-resolution property photos are essential to power up your social strategies. Eye-candy photos encourage likes and increase shares which is the best way to market real estate.

  • Client Testimonials & Success Stories

The ability to highlight success stories and reach out to the clients directly is one of the biggest benefits of social media. That’s the reason interlinked images that tells a story rules by the end of the day and the trend is rising every day.