When it comes to visual communication, one needs to consider a lot of aspects in order to make that infographic, image, post or graphic leave its impact. You cannot just put out anything in front of the viewers and expect them to perceive what you have tried to create for them. You need to be able to tell them a story or let them interpret the exact outcome of your thoughts.
In order to keep it simple, several web design companies follow the 10 commandments of visual communication. Yes, you heard us right, there are 10 commandments of visual communication and if you follow them you will be creating the right sort of impact on your viewers. So, read ahead and know about what those commandments are.
The first commandment goes for your typing. You need to realize the rules of fonts and do not overcrowd your web page with several types of it. Learn the rules of fonts and apply them on your web design. Necessarily, do not use more than 2 types of fonts in order to create a stronger impact.
Play it cool with your colors and instead of going for rainbows and unicorns, go for a single-color pallet and introduce coherence in your layout. Make sure your entire design looks relatable and nothing is out of proportion.
Your shapes define your entire design so learn to use them efficiently. Such as circles define positivity whereas triangles are used more for indicating directions. Along with that, squares are used to portray stability so make sure you use your shapes wisely.
If you look closely, your entire layout is made up of lines, whether there are horizontal, diagonal, vertical, crimped, rhythmic, transitional or divergent. They set the mood so make sure your lines do not go out of proportion as well.
Every element in your design has its own place and it is the key to attaining a great design. You need to grasp your layout thoroughly and place every element distinctively. Your layout needs to stand out and the only way it will do that if its concise and clear.
When we think about contrast, we certainly think about the color of our layout or design, but did you know that contrast comes in various forms? Yes, it does. There is contrast of weight, size, direction, structure, form and texture. Keep all this in mind if you have a web design company.
If you want to add spark to your message, learn to use icons in a compelling way. There are numerous kinds of icons available on the internet, from vector to raster, illustrations to animated. Learn to use these icons for your advantage.
If you want to add influence on a certain part of your design, increase its weightage and make it prominent. But make sure you balance the rest of the elements to the weight of that element. That will help you keep your design intact.
If your design is out of order, forget that it can ever make an impact. Keep your designed in order so it doesn’t look out of proportion. Make sure to use different kinds of grids to keep all your elements in line. There are different kinds of grids that you can learn about and they can help you majorly.
Do not go overboard with your design and leave some breathing space as well. Be generous when designing and make sure it is being understand by the viewer correctly. If there is no space in your design, chances are, your viewer will be unable to have its impact. So, these were the 10 commandments of visual communication. If you keep these tips in mind, you will be creating the best design or layout for your website that will leave a stronger and even better impact on your viewers.