Snapchat leads generation

Business / Digital Marketing / Marketing

Using Snapchat Story Ads For Lead Generation

October 31, 2021

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f you’re tech-savvy or a social media addict, chances are you are a regular user of Snapchat. Due to its fast-growing user base — 293 million active users as of now –, it has become a hot platform for lead generation. In 2020, the platform generated over $2.5 billion in revenue.

So, if you think it’s a mere fun platform to share stories, you haven’t considered the possibility of marketing your services through Snapchat yet. As one of the leading Snapchat marketing services in Dubai, our team helps businesses to grow through Snapchat.

Are you curious to know how? Giddy up, because we’re going to spill the beans here. In this article, you will learn how to use Snapchat ads for lead generation and get potential leads with minimum effort. So without further ado, let’s get down to business!

How Does Snapchat Works?

Snapchat is just like any other social media platform where you have to create a profile to use the platform and its features. Snapchat is a funny place, normally people use nicknames or silly names on their profiles. 

Like Facebook and Instagram, it lets you upload your contacts or search for your friends and relatives who are already using the platform. You even get photo-editing tools as the primary use of this platform is for creating stories that involve images and videos.

Whatever content you have prepared, you can send it to your friends and add it to your story. Every story you share automatically disappears after 24 hours unless you reshare it on your Snapchat for another 24 hours.

For businesses and advertisers, the formula for boosting visibility is simple — create valuable content, acquire new followers, grow your audience, and get more leads.

How to Generate Leads From Snapchat?

  1. Create Relevant Content — Content that Stands out!

Before you start creating content, do some industry research. The key to getting new leads — leads that can convert in the future — is posting stuff that resonates with your followers.

Make sure whatever you post is relevant to your industry. Say you are selling women’s clothes and you want to direct visitors to your website from your Snapchat account, sharing a Snapchat story about men’s shoes won’t attract your target audience.

2. Use Polls to Test & Optimize Your Content

Polls can do wonders for you. Be it lead generation or engagement on any platform, polls not only enhance engagement but also bring some useful data to use for your marketing campaigns.

How else can you get customer insight for free? Through polls, you learn about the common gripes of the consumers in your industry, what they prefer and how, the ideal price of a product or service, and much more.

Take the example of Instagram, polling stickers in story ads resulted in more views in 9 out of 10 campaigns.

Though there are no built-in polling features in Snapchat, you can use an app called Polly to create ads and let people answer questions anonymously.

3. Write Headlines that Stop People in their Tracks!

Have you ever come across a slogan or tagline that was too hard to ignore? A headline could be an offer, a teaser, a myth, or anything that suits your niche. The Snapchat audience has a little attention span and they prefer to skim. So brevity is a must while writing ads.

For example, to promote your offer or service, write a headline that instantly grabs their attention. And next to the headline goes the link to your website or the landing page where you elaborate more on the offer.

4. Link Your Snapchat to a Landing Page

This is quite obvious yet worth mentioning. You can’t solely rely on Snapchat stories and ads to generate leads. In fact, not directing a follower to a landing page means missing out on an opportunity to close the deal when the prospect looked quite interested in the offer.

Every Snapchat story has a maximum limit of 31 characters, you can’t say enough in 31 characters, right? Likewise, long videos are unlikely to be watched till the end. So you need a place to display your offer in detail?

That’s why you need a landing page. Create custom visuals for it, write long-form copy to persuade the visitor, and give a clear call-to-action so anyone interested in your product or service would know how to proceed ahead.

5. Choose the Right Ad Format for the Desired Results

A lot of advertisers make this mistake on Snapchat, they choose an appropriate ad format for their campaigns. Before setting up your ads, you must have a clear goal in mind. What do you want to achieve?

  • Brand awareness
  • Increase conversions
  • Drive sales
  • Increase app downloads

Choose ‘Dynamic’ ads if you want to drive more sales and conversion, and ‘App installs attachments if you want more app installs. There’s also an option for retargeting customers who didn’t convert on the previous visits.

6. Use Split Testing to Improve Your Ads

Creating Snapchat ads is the same as creating ads on any other platform. You have to constantly improve your ads based on the insight available. Not only do your conversions improve but you also save a few bucks that aren’t bringing any ROI.

Inside your advertiser’s dashboard, you get the option to test the following variables:

  • Placement
  • Goal
  • Creative 
  • Audience

You can show your ad to different audiences with different goals, try different creatives, and see what’s working and what’s not. Your best ad will get more shares, swipe-ups, and obviously, leads and conversions.

So once you have found the best ad type and format, stick to it!