Integrated Marketing Agency Dubai

Keyword Strategy Services Dubia Integrated Marketing Services Icon

Boost Visibility with expert keyword strategy services in Dubai.

Search Engine Result Pages or SERPs is the new marketplace in the digital front. Customers use various terms to look for products and services online. Knowing what these key terms and phrases are is the key to meeting and transacting with your potential customers.

Keyword Strategy

In an all-encompassing successful digital marketing campaign, keyword strategy is one of the most crucial aspects. Researching and identifying, high performing keywords and incorporating them as part of your content strategy is the key to optimizing your visibility in Google’s search rankings.

Gateway to SEO Success

A keyword strategy formulated after careful analysis of popular search terms and phrases your audience is using to search for offerings similar to yours, is your gateway to success. Knowing and targeting keywords, that are top performing and hold the most relevance to your business, is imperative for successful SEO.

Cornerstone for Digital Marketing

The ultimate results of all your digital marketing efforts depends upon the keyword strategy acting as a catalyst for success. With Digital Express’s keyword strategy services in your arsenal, you can develop content for your website that will lead it to the top of Google's search ranking, bringing you maximum visibility. Acquiring the limelight in the SERPs is how you can drive organic traffic to your website, boost conversions and enjoy excellent results.

Futuristic Approach

At Digital Express, we take a futuristic approach when it comes to crafting a winning keyword strategy. Deploying our expert seo services in Dubai and leveraging our in-depth understanding of Google's search engine algorithms, we draft a comprehensive keyword strategy that will bring results to your website in the long term.


The process of delivering a successful keyword strategy is one that requires careful analysis, extensive research and SEO expertise: which is everything we excel in at Digital Express.

As the leading digital marketing agency providing expert SEO services in Dubai, our comprehensive process of formulating keyword strategy consists of 6 strategic steps.

1. Initial Site Audit

Once we receive a brief from our clients and understand their SEO as well as business goals, we fold up our sleeves and conduct a deep site audit. We analyze the site performance with respect to your SEO practices. We develop an understanding of how your current keywords are performing and identify shortcomings.

2. Competitor Analysis

After having reviewed your business and its site, we then move on to analyzing your competitors. We identify your top competitors and explore their SEO practices as well their choice of keywords.

3. Keyword Identification

Equipped with all the information regarding your competitors, we then identify a seed keyword and leverage the power of intelligent keyword research tools such as Ahrefs, Ubersuggest etc, to compile a list of high-performing keywords.

4. Refining Keywords

Now that we have a list of top keywords for your business, we segment their performance and competitiveness according to the Keyword Research Boston Matrix and then match the best keywords with the different stages of the buyer's journey.

5. Delivering Keyword Strategy

After identifying and segmenting the keywords, we prepare detailed reports based on research that showcases our research and also contains relevant excel files. Our final keyword strategy report also highlights what content themes will go well with the selected keywords and how best these keywords can be utilized. Once compiled, we deliver the report to our client.

6. Consultation

Digital Express SEO consultants in Dubai arranges a meeting with our clients once the keyword strategy has been delivered to discuss further steps. The agenda of this meeting is to guide the client about best practices to squeeze maximum benefit out of our keyword strategy.

360 Degree Keyword Strategy Deliverables

Signing up with Digital Express means you will get a winning, ROI driven keyword strategy. Our SEO consultants in Dubai work with the utmost dedication with all our clients to craft a keyword strategy that meets your SEO and business goals. Our keyword strategy consists of high-performing keywords that drive organic traffic to your site and amplify your conversion rates.

SEO Technical Audit

Digital Express offers all its clients detailed SEO technical audit services in Dubai, before drafting a keyword strategy. Our SEO experts in Dubai conduct this audit to identify problems with existing Search Engine Optimization practices of the website. In this audit, we identify Google search console crawl errors, duplicate content, 404 errors and assess page speed, mobile usability, domain rating etc. Once we highlight issues, then we plan a keyword strategy around them.

Keyword Research Report

As a leading SEO company offering keyword strategy services in Dubai, all our clients receive a comprehensive keyword strategy report. This report entails seed keywords, long-tail keywords, different variations of keywords and as well as their competitiveness. The report also shows detailed segregation of keywords based on buyers' journey and estimated traffic report.

Content Outline

Our clients also get pre-written template content as part of the keyword research services. This includes, SEO page title, page introductions, meta descriptions etc. All that’s required of you is to fill in the template. However, if our clients require expert SEO copywriters in Dubai to do this, our in-house content writers can curate content that drives maximum benefit from our keyword strategy.

Tools We Use

At Digital Express, all our SEO experts in Dubai have firm grasp over popular Search Engine Optimization Tools. As the top keyword research service provider in Dubai, our expertise in these tools allow us to create winning SEO strategies. Here are some of the tools we employ in our SEO services.

Website Performance Assessment Tools

Prior to formulating any strategies our SEO consultants in Dubai, assess how the website is performing currently. We use Google Search Console to analyze how the site is indexed in SERPs and how we can optimize your site's visibility. Our expertise in Google analytics allows us to assess your traffic flow and gain valuable insights. We also use various other google seo tools to analyze site Alt tags, site speed, SSl etc.

Keyword Research and Backlink Analysis

Conducting keyword research and performing backlink analysis is our forte at Digital Express. Our tech savvy SEO experts in Dubai utilize various free and premium tools to identify top performing keywords such as Google keyword planner, Ahrefs, Uber suggest etc,. We perform backlink analysis using tools such as Majestic, Mozbar etc.


1. What is keyword research in digital marketing?

The road to devising a successful SEO strategy begins with extensive keyword research. Keywords are terms web users use to search for products and services on search engines such as Google, Yahoo, Bing etc. Knowing the most relevant keywords to your business, is the key to reaching your potential customers in Search Engine Result Pages (SERPs).

2. Why keyword research is the most important part of digital marketing?

Keyword Research lets businesses know what specific terms and phrases related to your industry are driving traffic to SERPs. The ultimate goal of SEO as part of your digital marketing strategy is to drive traffic to your website and boost conversions. This is why comprehensive SEO keyword research services offered by expert seo consultants in Dubai is the most important aspect of digital marketing efforts.

3. How do you conduct keyword research?

At Digital Express, we have a strategic and comprehensive keyword process in place. It all begins with an in-depth SEO technical audit to assess various factors related to site performance and highlight areas of improvement. Then our SEO consultants in Dubai, perform competitor analysis of your business which is followed by keyword identification. We identify a seed keyword and perform extensive research to find high-performing keywords that are relevant to your business. Identified keywords are then segmented based on their competitiveness and relevance to buyers' journey. Once all this is done, we then prepare a detailed keyword research report to present and discuss with our clients.

4. What industry does digital agency serve?

Digital Express has the privilege of having served a wide range of industries. Our digital marketing strategies are equipped with the skills and experience to cater to various industries. Below are some of the industries we have proudly served.

  • Carpet Cleaning
  • Chiropractor
  • Computer Repair
  • Credit Repair
  • Dental
  • Ecommerce
  • Education
  • Fashion & Apparel
  • Financial Services
  • Food & Beverage
  • Franchise
  • Healthcare
  • Hospitality
  • Hotel
  • Industrial
  • Law Firm
  • Nonprofit
  • Pet Product
  • Plumber
  • Printing
  • Real Estate
  • Roofer
  • SaaS
  • Staffing

  • 5. What are guaranteed outcomes at the end of keyword research service?

    Keyword research is an on-going research that involves keeping track of keyword performance and identification of new keywords based on user search intent and changing Google algorithms.

    Digital Express keyword research services in Dubai, guarantee our clients that they will get a thorough site audit with no stone unturned and get the best performing keywords identified for them. Intelligent usage of our identified keywords leads to achieving your SEO as well as business goals.

    Our Services

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    SEO Services

    Our result-oriented SEO services are a perfect blend of creativity, staunch market analysis and compliance to the industry standards ensuring optimal visibility and web traffic.

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    PPC Advertising

    At Digital Express, we realise the value of every cent you invest on clickable ads and set your PPC advertising campaigns accordingly to guarantee maximum return with minimal waste.

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    Content Marketing

    It takes a perfect selection of words and creativity to effective content marketing and we have just the expertise to ensure content remains the king for your business, garnering long-term profit.

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    Social Media Marketing

    From Facebook posts to Twitter tweets and Pinterest pins, social media marketing team at Digital Express understand the norms of social platform for 100 percent strong presence of your brand.

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    Reputation Management

    Reputation management at Digital Express guarantees business resilience and consumer retention across the internet and social media with careful strategies in compliance to your services.

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    Online Advertising

    Our expertise in online advertising and range of internet tools will put your business on top of every search query with a flawless combination of SEO, SEM, SMM, display and mobile advertising.

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    Email Marketing

    Digital Express provides complete email marketing solutions at affordable prices to help your business establish a lasting relationship with valuable clients and customers across the globe.

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    We have a specialized team that is proficient in all the tools available in the market and they can fetch results with complete understanding to enhance your conversion rates.

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    Take a smart decision and avail our affordable integrated marketing packages. Please fill the form and our business representative will get back to you.

    start here